About Press Releases
I was recently surprised when an acquaintance called me to say she had taken on a PR client, having no experience herself, and asked me, "How do we use a press release?"
Essentially, a PR press release is an article about the client and the client's product that must appear as "news." If it is not newsworthy, reputable PR distribution services will reject it and ask that the publicist rewrite it.
The press release is added to a one sheet media kit (aka "press kit") when querying media hosts, reporters, bookstores, etc. It may include an author interview, details about an upcoming public appearance, and any other newsworthy relevant information.
Here are some examples that I've created and used successfully:
On Friday, Sept. 23 at 6:30 p.m., the Gallery Bookshop in Mendocino, Calif. will host author and award-winning performance artist Sherry Glaser’s book launch of "The First Practical Handbook for Crazy People [Making the Best of Mental Illness]," which was co-written with her late mother, Shelly Glaser.
Sherry will be on hand to read and sign the book; and discuss related topics, including her mother’s determination to transcend her severe mental illness diagnosis; the impact of parental mental illness on children who may fear inheriting "craziness;" and what it’s like to co-write a book with a parent who is deceased.
Mother's Milk Publications released the book in paperback on Sept. 6. The handbook came out in Kindle e-book format last month, and garnered stellar reader reviews. Radio journalist Christina Aanestad called it “a unique testament to the human spirit and a touching memoir to Sherry's late mother, who lived a full life with a mental illness, gaining a law degree, managing a company, and raising a family—all while going crazy.”
“Years after my mother died, I came across this manuscript she’d written entitled ‘The First Practical Handbook for Crazy People,’” said Sherry Glaser in a phone interview with journalist Marlan Warren. “I was struck by how honest she was in sharing her own journey and her down-to-earth tips for others who may also be struggling.”
In 2015, Sherry decided to pick up where her mother left off—polishing Shelly Glaser’s manuscript, while adding her own harrowing ‘herstory.’ In the book’s section, “Sherry: The Sequel,” Sherry recounts her rollercoaster life which has run the gamut from celebrated performance artist (her award-winning Off-Broadway show “Family Secrets” still holds the title of “The Longest Running One-Woman Show in Off-Broadway History”) to the mysterious disappearance of her husband to pot advocacy (and SWAT arrest) to lesbian marriage and divorce. Like her mother, Sherry shares the tools she uses to keep straitjackets at bay.
I was recently surprised when an acquaintance called me to say she had taken on a PR client, having no experience herself, and asked me, "How do we use a press release?"
Essentially, a PR press release is an article about the client and the client's product that must appear as "news." If it is not newsworthy, reputable PR distribution services will reject it and ask that the publicist rewrite it.
The press release is added to a one sheet media kit (aka "press kit") when querying media hosts, reporters, bookstores, etc. It may include an author interview, details about an upcoming public appearance, and any other newsworthy relevant information.
Here are some examples that I've created and used successfully:
 |
| Authors Shelly Glaser (L) and Sherry Glaser (R) |
Mendocino, CA, September 06, 2016 --(PR.com)--Press Release by Marlan Warren
The
First
Practical Handbook for Crazy People empowers by removing the stigma of
"crazy," and replacing it with the hope that we can move through healing
and
serenity, no matter whose genes we inherited.—Midwest Book Review
On Friday, Sept. 23 at 6:30 p.m., the Gallery Bookshop in Mendocino, Calif. will host author and award-winning performance artist Sherry Glaser’s book launch of "The First Practical Handbook for Crazy People [Making the Best of Mental Illness]," which was co-written with her late mother, Shelly Glaser.
Sherry will be on hand to read and sign the book; and discuss related topics, including her mother’s determination to transcend her severe mental illness diagnosis; the impact of parental mental illness on children who may fear inheriting "craziness;" and what it’s like to co-write a book with a parent who is deceased.
Mother's Milk Publications released the book in paperback on Sept. 6. The handbook came out in Kindle e-book format last month, and garnered stellar reader reviews. Radio journalist Christina Aanestad called it “a unique testament to the human spirit and a touching memoir to Sherry's late mother, who lived a full life with a mental illness, gaining a law degree, managing a company, and raising a family—all while going crazy.”
“Years after my mother died, I came across this manuscript she’d written entitled ‘The First Practical Handbook for Crazy People,’” said Sherry Glaser in a phone interview with journalist Marlan Warren. “I was struck by how honest she was in sharing her own journey and her down-to-earth tips for others who may also be struggling.”
In 2015, Sherry decided to pick up where her mother left off—polishing Shelly Glaser’s manuscript, while adding her own harrowing ‘herstory.’ In the book’s section, “Sherry: The Sequel,” Sherry recounts her rollercoaster life which has run the gamut from celebrated performance artist (her award-winning Off-Broadway show “Family Secrets” still holds the title of “The Longest Running One-Woman Show in Off-Broadway History”) to the mysterious disappearance of her husband to pot advocacy (and SWAT arrest) to lesbian marriage and divorce. Like her mother, Sherry shares the tools she uses to keep straitjackets at bay.
“We’re breaking new ground here,” said Sherry Glaser. “This
is the first mother-daughter mental health recovery handbook.”
Clinical psychologist Lauren J. Oliver commented in an Amazon review: “It is inspiring to experience a clear-voiced woman who is committed to self-healing and being well, and who uses many practical and valuable tools to do so.”
The book also features Shelly Glaser’s “Companion Questionnaire,” which serves as an interactive workbook to help readers “avoid making uninformed choices.”
Sherry Glaser created “The First Practical Blog for Crazy People” and on Aug. 22, posted:
“We don't know what's next, but if we know where we're coming from, and that there are practical tools ready and available, we can learn to crawl and walk and run and eventually...fly.”
Book Launch Location:
Gallery Bookshop
319 Kasten Street
Mendocino, CA 95460
E-mail: info@gallerybookshop.com
Phone: (707) 937-2665
Gallery Bookshop Website:
http://www.gallerybookshop.com/event/sherry-glaser-first-practical-handbook-crazy-people
Book Info:
Media Kit: http://sherryglasermediakit.blogspot.com/
Title: The First Practical Handbook for Crazy People [Making the Best of Mental Illness]
Authors: Shelly Glaser with Sherry Glaser
Genre: Psychology & Counseling Mental Illness/Self-Help
Publisher: Mother's Milk Publications
Paperback: Pub. Sept. 6, 2016 Kindle E-Book: Pub. Aug. 4, 2016
ISBN: 978-0-692-76460-2 (90 pages) ASIN: B01JTMPELO (File Size: 308 KB)
Available on Amazon: https://www.amazon.com/Sherry-Glaser/e/B001KE31AG
Book Blog: http://www.thefirstpracticalblogsforcrazypeople.com/
Website: http://www.sherryglaser.net
Contact: sherryamore67@outlook.com
Clinical psychologist Lauren J. Oliver commented in an Amazon review: “It is inspiring to experience a clear-voiced woman who is committed to self-healing and being well, and who uses many practical and valuable tools to do so.”
The book also features Shelly Glaser’s “Companion Questionnaire,” which serves as an interactive workbook to help readers “avoid making uninformed choices.”
Sherry Glaser created “The First Practical Blog for Crazy People” and on Aug. 22, posted:
“We don't know what's next, but if we know where we're coming from, and that there are practical tools ready and available, we can learn to crawl and walk and run and eventually...fly.”
Book Launch Location:
Gallery Bookshop
319 Kasten Street
Mendocino, CA 95460
E-mail: info@gallerybookshop.com
Phone: (707) 937-2665
Gallery Bookshop Website:
http://www.gallerybookshop.com/event/sherry-glaser-first-practical-handbook-crazy-people
Book Info:
Media Kit: http://sherryglasermediakit.blogspot.com/
Title: The First Practical Handbook for Crazy People [Making the Best of Mental Illness]
Authors: Shelly Glaser with Sherry Glaser
Genre: Psychology & Counseling Mental Illness/Self-Help
Publisher: Mother's Milk Publications
Paperback: Pub. Sept. 6, 2016 Kindle E-Book: Pub. Aug. 4, 2016
ISBN: 978-0-692-76460-2 (90 pages) ASIN: B01JTMPELO (File Size: 308 KB)
Available on Amazon: https://www.amazon.com/Sherry-Glaser/e/B001KE31AG
Book Blog: http://www.thefirstpracticalblogsforcrazypeople.com/
Website: http://www.sherryglaser.net
Contact: sherryamore67@outlook.com
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